Connect Claude to Your Meta Ads and Let It Build the Campaigns (Higgsfield MCP)
Two connectors, one Claude window. The Meta Ads connector lets Claude read what is already working in your account. The Higgsfield connector lets it generate the video. Put both in and Claude can go from your real performance data to finished ads sitting in a campaign, without you opening Ads Manager. Here is the whole setup, in order, with both prompts.
Step 1: Add the Meta Ads connector to Claude
This is the part that sounds hard and takes about thirty seconds.
- Search Google for facebook ads mcp and open the first result.
- Scroll to the bottom of that page and copy the connector URL.
- In Claude, open Settings, then Connectors, then Add custom connector.
- Name it Meta Ads and paste the URL in.
That is it. Claude can now read your ad account. Nothing has been given permission to spend anything yet, it is read and write access to campaign objects, which is why step 5 matters.
Step 2: Turn on the Higgsfield connector
The Meta connector gives Claude the data. The Higgsfield connector gives it the ability to actually make the video, and there is a free unlimited window open on it right now.
⚡ Open Higgsfield and claim the free unlimited window
- Tap here to open Higgsfield and activate the free window.
- Copy the MCP URL from that page.
- Add it in Claude the same way you added the Meta one, and name it Higgsfield.
Once redeemed you get 24 hours, so do the setup first and start generating second. Do not burn the window figuring out where the buttons are.
Step 3: Ask Claude what is already working
Do not skip to generating. The reason this beats making ads from scratch is that Claude can see your real numbers first, so the creative it builds is aimed at what already performs in your account instead of generic best practice.
Send this one first.
Use the data from my Meta Ads account to work out what is actually working
right now in my niche.
Pull my existing campaigns, ad sets and creatives, then tell me:
- Which of my ads have the best hook rate and hold attention longest.
- What those winners have in common: format, pacing, first frame, length,
colour, on-screen text, offer framing.
- Which audiences and placements those winners performed best in.
- What is currently underperforming and why you think it is.
Then give me a short list of the viral creative angles I should test next,
ranked by how likely they are to beat my current best ad. Base it on my real
numbers, not general best practice. Be blunt about what is not working.Step 4: Generate the ads and publish them
Now the second prompt. Claude uses Higgsfield to build the creative and the Meta connector to put it live, in the same conversation.
Note the last line. It creates the campaign paused on purpose.
Now use the Higgsfield MCP to create 10 viral ad variations based on the
winning angles you just found.
For each one:
- Build it around a single clear hook that lands in the first two seconds.
- Vary the angle across the set. Do not give me ten versions of the same idea.
- Make it work on mute: readable on-screen text, no reliance on audio.
- Vertical, 9:16.
When they are generated, use the Meta Ads MCP to publish them into a NEW
campaign, and create it PAUSED so nothing starts spending. Put each variation
in its own ad set so I can read the results per creative, name everything
clearly, and then give me a summary of what you built and what each variation
is testing.
Do not turn the campaign on. Leave it paused for me to review.Step 5: Keep it from spending money you did not agree to
This is the step that protects you, so read it before you run anything.
Claude has write access to your ad account. That means it can create campaigns, and a campaign that is not paused starts spending real money against whatever budget it was given. Always tell it to create things paused, then review every ad yourself in Ads Manager before you turn anything on.
Check the budget, the audience and the creative on each variation. Ten ads publishing themselves is only useful if you actually look at them first. Treat the generated set as a pile of candidates, not a finished campaign.
Step 6: Read the results per creative, not in aggregate
The reason the prompt puts each variation in its own ad set is so the numbers mean something. Ten ads in one ad set tells you the group did well. Ten ad sets tells you which hook did well, and that is the thing you reuse.
After a few days, hand it back to Claude and ask it to compare the variations against each other and against your old winners. Then feed what it finds into another round. That loop is the actual product here, not any single ad.
Play it straight
Ad platforms have rules and they enforce them on the creative, not on the tool that made it. Generated video is fine. Fabricated claims, invented testimonials, fake urgency and misleading before-and-afters are not, and they get accounts restricted rather than just ads rejected.
Run your own products or ones you genuinely have permission to run. Check every generated ad for claims you cannot support before you unpause anything, because your ad account is the asset and it is the thing you lose.
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Frequently asked questions
There is a free unlimited window open on the MCP connector. Tap here to claim it. Once you redeem it a 24 hour countdown starts, so finish the setup in step 1 before you activate it.
No. Both connectors are a URL you paste into Claude's connector settings. The only things you type after that are the two prompts on this page.
It can create campaigns, which is why both the prompt and step 5 tell it to create everything paused. A paused campaign spends nothing. Review each ad in Ads Manager and turn things on yourself. Never leave that to the model.
Because that is the whole advantage. Anyone can generate ten ads. Generating ten aimed at the hooks that already work in your specific account is a different thing, and it only happens if Claude reads the data first.
So you learn which creative won rather than just that the batch did alright. Per-creative results are what you feed into the next round, and the compounding is in that loop.
Generated video is not against the rules. The claims inside it can be. Check every ad for anything you cannot substantiate before unpausing, and keep fabricated results and fake testimonials out entirely.